Project Overview:
Jordan is a zoologist and wildlife educator on a mission to shift the narrative around conservation—breaking out of the “for kids only” mold and making wildlife education bold, relevant, and resonant for audiences of all ages. As one of the few Black voices in the field, he needed a brand that matched the power and purpose of his work.
Jordan is a zoologist and wildlife educator on a mission to shift the narrative around conservation—breaking out of the “for kids only” mold and making wildlife education bold, relevant, and resonant for audiences of all ages. As one of the few Black voices in the field, he needed a brand that matched the power and purpose of his work.
Creative Direction:
We built a vibrant and expressive brand identity that commands attention while honoring Jordan’s roots in science, mentorship, and advocacy. Inspired by regal tones—deep reds, emerald greens, golds, and blues—the brand’s palette reflects his leadership in the conservation space and the richness of the natural world he’s working to protect.
We built a vibrant and expressive brand identity that commands attention while honoring Jordan’s roots in science, mentorship, and advocacy. Inspired by regal tones—deep reds, emerald greens, golds, and blues—the brand’s palette reflects his leadership in the conservation space and the richness of the natural world he’s working to protect.
Set + Production:
Developed a digital experience rooted in accessibility and visual energy, from a clean, bold web presence to compelling merch concepts. His social content was restructured to better serve storytelling, education, and community growth—especially through IG Reels, stories, and live moments.
Developed a digital experience rooted in accessibility and visual energy, from a clean, bold web presence to compelling merch concepts. His social content was restructured to better serve storytelling, education, and community growth—especially through IG Reels, stories, and live moments.
Results:
The rebrand elevated Jordan’s platform with clarity and confidence, allowing him to connect more deeply with his audience and expand his mentorship work. His brand now positions him as a dynamic leader in wildlife education, conservation, and culture—while creating space for others to follow in his path.
The rebrand elevated Jordan’s platform with clarity and confidence, allowing him to connect more deeply with his audience and expand his mentorship work. His brand now positions him as a dynamic leader in wildlife education, conservation, and culture—while creating space for others to follow in his path.