Project Overview:
Koko Mune Beauty is a heartfelt cosmetics brand founded by a veteran-turned-entrepreneur, created in honor of her late sister and built to empower women of color through beauty. The mission was to create a visual identity that communicates elegance, strength, and emotional depth.
Koko Mune Beauty is a heartfelt cosmetics brand founded by a veteran-turned-entrepreneur, created in honor of her late sister and built to empower women of color through beauty. The mission was to create a visual identity that communicates elegance, strength, and emotional depth.
Creative Direction:
I led a complete brand revamp rooted in resilience and femininity. The custom logo pays tribute to both sisterhood and service, while the color palette was curated to feel soft yet vibrant—bridging emotion with empowerment.
I led a complete brand revamp rooted in resilience and femininity. The custom logo pays tribute to both sisterhood and service, while the color palette was curated to feel soft yet vibrant—bridging emotion with empowerment.
Set + Production:
I styled and directed the product photography, curating backdrops, props, and lighting that highlight both richness and radiance across products texture. The resulting visuals reflect the brand’s core values and emotional story.
I styled and directed the product photography, curating backdrops, props, and lighting that highlight both richness and radiance across products texture. The resulting visuals reflect the brand’s core values and emotional story.
Results:
Koko Mune Beauty launched with a bold, unified identity that honors personal legacy while amplifying inclusivity. The assets now speak directly to a diverse audience and position the brand for growth in a competitive beauty market.
Koko Mune Beauty launched with a bold, unified identity that honors personal legacy while amplifying inclusivity. The assets now speak directly to a diverse audience and position the brand for growth in a competitive beauty market.