Project Overview:
YUMI is a plant-powered skincare brand built on the idea that healthy skin should be nourished—not treated. They came to me in the early stages of launching, needing a bold yet approachable identity to break through the wellness space and connect with modern consumers craving transparency, results, and good design.
YUMI is a plant-powered skincare brand built on the idea that healthy skin should be nourished—not treated. They came to me in the early stages of launching, needing a bold yet approachable identity to break through the wellness space and connect with modern consumers craving transparency, results, and good design.
Creative Direction:
We crafted a visual identity that reflects YUMI’s core values of simplicity, freshness, and science-meets-self-care. The logo system is playful but clean, with soft curves that nod to skincare textures and rituals. The color palette draws from nature—cool greens, blush neutrals, and grounding tones—balancing clarity and calm. Social assets were designed to mirror the brand’s soft precision, ideal for use across Instagram and launch campaigns.
We crafted a visual identity that reflects YUMI’s core values of simplicity, freshness, and science-meets-self-care. The logo system is playful but clean, with soft curves that nod to skincare textures and rituals. The color palette draws from nature—cool greens, blush neutrals, and grounding tones—balancing clarity and calm. Social assets were designed to mirror the brand’s soft precision, ideal for use across Instagram and launch campaigns.
Results:
YUMI debuted with a strong, cohesive presence across digital platforms and packaging—positioning them as a fresh, credible voice in plant-based skincare. The work helped them launch with clarity, consistency, and the visual confidence to grow in a saturated market.
YUMI debuted with a strong, cohesive presence across digital platforms and packaging—positioning them as a fresh, credible voice in plant-based skincare. The work helped them launch with clarity, consistency, and the visual confidence to grow in a saturated market.